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The COVID-19 Pandemic Has Upended the Music Industry - Here’s How You Can Help.


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Article by Kayla Bride


Over the last few months, the COVID-19 pandemic has wreaked havoc on the global economy, and the live music industry has become one of the virus’ biggest casualties. Social distancing guidelines have forced musicians and organizers to cancel or postpone performances, tours, and music festivals around the world. These artists often depend on live performances for the bulk of their income, and with many experts estimating that full-scale performances won’t resume until 2021, they have been left in quite a predicament. While the industry’s household names have the luxury of waiting out this storm, millions of lesser-known artists and the individuals and businesses that make live performances possible are struggling to make ends meet. Below are a few ways you can help support those most affected by the COVID-19 pandemic:


Donate


While confined to their homes, many artists are participating in virtual concerts to raise money for organizations that are dedicated to helping get money into the hands of those in the music community who need it most during this crisis. These live-streamed concerts are usually free, so consider making a donation in place of paying for a concert ticket. Check out this updating list from Billboard of all the virtual concerts taking place across the web and social media to ensure you don’t miss a thing. See below for a few organizations you can donate to in order to help struggling artists and other members of the global music community stay afloat during this unprecedented time:

If you don’t have the means to donate, help spread the word to others by sharing livestreams and posts on social media.


Purchase Music and Merch


While live performances have been put on hold for the foreseeable future, many artists are still releasing new music and merchandise. Consider supporting artists by buying music downloads or merch on e-commerce sites like Bandcamp.


Share Music


You can also support your favorite artists by sharing their music with family and friends. This could help them reach new fans who will purchase their music, merch, and at some point in the future, concert tickets.


Support Independent Venues


Thousands of small, independent live music venues across the world have been devastated by the live music shutdown and may be forced to shutter their doors permanently. These venues are at the very core of the music community and desperately need financial aid. If you have tickets for a postponed show at an independent venue, hold on to those tickets instead of requesting a refund if possible.


You can also support struggling venues by donating to the National Independent Venue Association.



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