Photo Credit to tullyapp.com Article by Diontay Santiago
Is Joyner Lucas’s Tully App the Future of Music Production?
Accessibility to the resources and financing necessary to jump start a music career is a problem that new artists from all over the world face. Tully presents an alternative to the traditional studio experience all in the palm of your hands. This review is going to unpack whether or not this alternative is worth giving a try.
Tully is an app created by Joyner Lucas and his manager, Dhruv Joshi, with the goal of bringing the studio into the hands of amateur and professional content creators. The app integrates all of the steps in the process of creating content, from writing, recording, mixing, mastering, and distributing music. The distribution function is still in development but is said to be available to Tully users soon. It markets itself as a sort of mobile one-stop-shop for all music creators, but how accurate is that really?
Tully integrates collaborative features into the app that encourages real-time remote editing of tracks from your peers. Additionally, you can invite an engineer to edit and fix up your tracks! Tully even comes with its own rhyme dictionary. The tool’s usage is completely optional and can come in handy when you need a quick assist in the songwriting process. To top it all off, the app comes with optional security measures such as two factor authentication to make sure your lyrics cannot be leaked or stolen. After the rapper Ugly God had over 100 of his tracks leaked, Joyner Lucas sarcastically quipped, “Shoulda use Tully,” in reference to its security features.
@JoynerLucas on Twitter
As someone who makes music as a hobby, I can say that Tully is very efficient at making what most people would refer to as reference tracks or demos. You can record raw vocal tracks and lay them over beats that are on the app’s “Marketplace” or beats that you can import from your own device, emails, or cloud storage platforms such as Google Drive and Dropbox. This app can help you to develop the concept and ideas behind a track. However, you cannot actually “mix” and “master” a track on the app. You can only arrange, loop, or mute tracks that you or any of your collaborators create. If you were hoping to add a melodic flair to your music with smooth autotune or use different plug-ins you may have access to in a traditional digital audio workshop, or DAW for short, you shouldn’t expect it here. To put it frankly, you cannot make music with a professional sound using the app alone.
Tully’s promise of providing artists who use their platform with the ability to distribute their music to a variety of different streaming services increases the app’s attractiveness exponentially. What artist wouldn’t jump at the chance to create, collaborate, and distribute all on the same platform? Even if you cannot achieve a refined sound in the app’s studio, you can upload a song onto Tully for distribution. Although this sounds like a match made in heaven, we will have to wait until the function is added to the app’s capabilities until we can give that feature a thorough review. The percentage of profit that the platform takes from the artist and the cost to use the feature will be important in determining its value to an artist.
Furthermore, Sony Music Entertainment has invested into the development of the app, and we may see Tully transform into the first mobile studio to be on par with traditional studio settings within the next few months or years.
Tully is a great app to introduce people to a simple digital audio workshop. The simple interface of the app can help to build confidence and breed familiarity in the music making process for some. Its mobility and accessibility provide new artists with the opportunity to experiment with creating music anywhere without investing too much time and resources. Tully can also be used by more experienced creators to quickly put different tracks together to create rough drafts of songs they can properly record, produce, and engineer in the future. Sony’s investment in the app may expand its functionality in the future as a way to recreate the experience of a real studio in the palm of your hand more accurately. However, the app does not simulate or replace the refined sound you can get by working in an actual studio or utilizing more refined music production software such as Pro Tools, Ableton, Logic Pro, etc. If you download Tully with the expectation of creating polished songs with your phone alone, you will be very disappointed. Additionally, do not rely on the Marketplace to find a beat for your next project because the catalogue is comprised of 8 painfully generic trap beats. Fortunately, the sky does seem to be the limit for Tully as the app continues to develop.
You can download Tully and try it for yourself here.